Have you noticed that lots of websites have a somewhat similar feel to them?

It's not the words, the typeface, the colours or the design. It's not the navigation or the functionality. It's the people in the pictures.

Cheaper sites tend to use photo library pics. And then sometimes the people don't just look the same; they ARE the same. (Or that professional, happily smiling girl on the phone has worked for an awful lot of call centres.)

Classier sites often have bigger budgets and run to photo shoots. But in this instance someone typically makes another mistake: of selecting standard model agencies for their shoots.

This leads to a more subtle problem, but a problem nevertheless. The first aspect of it is that models don't tend to look like business people. They look like what they are: people who make a living from their looks. Most actual office workers just aren't that glamorous (apart from here at LimeTree, of course.)

Also, these models look friendly and confident, but don't really give the impression they could solve complex business problems, take tough decisions, come up with brilliant creativity. And that's a bit of a drawback if your company is focused on offering those skills.

All of this immediately dents the credibility of a website – which is a great shame, given the amount of time, effort and money expended on the rest of it. When you see a site where the pictures clearly don't relate to that business, the professionalism of that company takes a nosedive. That reaction might be almost subliminal, but it's real.

At LimeTree, we believe your website should be as unique as your company. If you take a look at our portfolio, you'll see how different our clients' sites are. One reason for this is that, when photo shoots are needed, we use ordinary people, not models.

We can find more credible people for your shoots at very attractive prices – far less than a lot of model agencies charge, that's for sure. And our services don't stop there. We can also organise major celebrities for you, if that's what you want.

As you've only got a few seconds to hook a visitor to your website, the last thing you want to induce is a feeling of déjà vu.

So talk to us today about how we can help your site stand out from the model fanciers.