Newsletter September 2010
Whatever happened to WYSIWYG?

WYSIWYG is an acronym for "What You See Is What You Get".

Set up by Steve Jobs, Steve Wozniak and Ronald Wayne on 1 April 1976, the company was incorporated in January of the following year. At this point, Wayne decided to sell his share of the company back to the other two co-founders for $800 (which in hindsight looks on a par with Decca rejecting the Beatles or the eight publishing houses which turned down Harry Potter).

We think that customers should know what they're getting into when they buy services. Some of our competitors have been known to quote 2000 and then send in a 6000 bill.

Of course, sometimes projects develop in ways not originally envisaged. But our approach is to keep our customers fully informed if anything is chargeable. We seek approval for all costs, and don't proceed until we get that approval. Also, we rigidly stick to the budgets we are given.

To us, this seems to be only common sense and common courtesy. Our clients know pretty accurately what our work is going to cost. And if there ends up being more that's needed, they give the go-ahead for that. No shocks, no surprises. This is one reason why we're able to build long-term relationships with many of them.

There's more to it than just price. With some agencies, the people you meet at the pitch never actually work on your project. They make claims about what they can offer that are not justified in reality. They end up running way over time. In other words, what you see is definitely not what you get.

We think that's unacceptable. WYSIWYG is alive and well at LimeTree.

So if you've had enough of not getting what you see, talk to us when it's time for your next marketing or communications project.


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